Where florists buy their flowers (2024)

So where do florists buy their flowers? The answer is a bit complicated as there is a range of options a florist can have: Grow the flowers themselves, buy them directly from growers, get them via one of the large auctions or from wholesalers. This may seem obvious, but when you consider that the flower trade is an ancient business and that flowers are better traveled nowadays then people who buy them, it starts to look like this topic needs a bit of explanation.

Growing your own flowers may look like a crazy idea, but it works for several UK based florists. For example, the garden gate flower company is famous for growing their own flowers. Though this business model has its own drawbacks like the inability to source flowers out of season and long quiet times. This company overcomes those issues using their entrepreneurial spirit: bridal consultations, blogging, tutoring and by being ready to take an opportunity when such arises. If you want to learn more about them check out their blog.

The main bonus of buying flowers from the local farm is that they would not be dipped in pesticides and that they would have an amazing smell, something that industrial breeds tend to lack.

Where florists buy their flowers (1)

Sourcing flowers directly from the flower farms allows florists to secure large quantities of flowers at a prearranged price. This is good for special days, like Valentines and Mothers day, when flowers are in demand and price at the auction can be extremely high in case of poor weather conditions. Roses and Blooms is New York’s local, family owned and operated florist, that sources its flowers directly from the farms. This allows them to pick unique and extraordinary blooms for their shop. Their mantra is no middle man, no problem.

Where florists buy their flowers (2)

A flower auction is a place where beauty meets business. For example, The Aalsmeer Flower Auction is commonly called by its visitors as the biggest commercial building and it is no surprise with its busy traffic and auction halls which supply around 21 million flowers a day to the flower hungry markets all over the world. This auction concentrates around 50 % of the total Dutch flower and plant traffic and the rest is controlled by another five Holland’s auctioneers. I can’t describe this industry better than this video made by FloraHolland, see bellow.

Last but not the least the wholesales. If you are based in London there are several options you can chose from. You can go for an online wholesaler which can provide a great range of flowers at your fingertips, day or night. But it is not the same experience as picking flowers yourself.
In London the best place to get flowers in great amounts is the New Covent Garden Flower Market. Which is simply the biggest and best wholesale flower market in the UK. Though beware the fact that is place caters to the need of florists and operates at night time, so if you plan a visit be ready to wake up early. If you want to know more about New Covent Garden Flower Market check out my post about it or enjoy the video below.

Images via www.thegardengateflowercompany.co.uk and Planet money.

Where florists buy their flowers (2024)

FAQs

Where do most florists get their flowers? ›

Florists can purchase flowers from wholesalers like BFS, who offer a wide range of fresh cut flowers and floral supplies. Some florists also prefer to source their flowers directly from floral growers, while others prefer to buy from local flower markets.

Where do wholesale flowers come from? ›

Where do the wholesale flowers come from? We buy flowers from the finest growers worldwide, including Central America, South America, Europe, and the United States.

Where do store bought flowers come from? ›

Today, Colombia is the dominant producer of U.S. cut flowers, with roses, carnations, spray chrysanthemums and Alstroemeria among its top crops. Ecuador takes a close second.

Who is the largest flower distributor? ›

Mellano & Company is one of the largest wholesale flower distributors in the nation, supplying retail florists and supermarkets with high quality cut flowers, greens, fillers, and protea.

Where do florists make the most money? ›

What are Top 10 Highest Paying Cities for Florist Jobs
CityAnnual SalaryMonthly Pay
Renton, WA$39,924$3,327
Santa Monica, CA$39,622$3,301
Severn, MD$39,459$3,288
New York Metro Area, NY$39,298$3,274
6 more rows

Is it cheaper to buy flowers from a wholesaler? ›

The simple answer to "Is it cheaper to buy flowers from a wholesaler?" is "yes." Of course, it's cheaper to purchase flowers from the same places florists purchase their flowers.

What are flower vendors called? ›

A florist is someone whose job involves arranging and selling cut flowers.

Does selling flowers make money? ›

Most flower shop owners don't want to share how much money they are making each year, but I am happy to share what I made in my flower shop annually. My business revenue was right around $500k and my profit was usually around $85k after all my bills, expenses, and payroll (including myself) were taken out.

What is the difference between a wholesale florist and a retail florist? ›

Basic Structure of the Floral Industry

Here, distributors are in direct contact with growers for prospective buyers of flowers. Wholesalers purchase flowers in large quantities from these distributors. Next, retailers purchase flowers in small quantities from a wholesaler or sometimes directly from a distributor.

Why are supermarket flowers so cheap? ›

Supermarkets buy in bulk, literally thousands and thousands of flowers, which are packaged and distributed to all of their stores. Because they buy in such huge quantities, they pay far less, hence they can afford to sell them at far cheaper prices.

Where are most fresh flowers imported from? ›

Of the many countries supplying flowers and other nursery stock, Colombia made up the largest import value at $1.2 billion. From 2018 to 2022, Colombia provided about 37 percent of U.S. cut flower and nursery stock value.

Why do people buy flowers from a grocery store instead of a florist? ›

Grocery VS Florist Bought: The Basics

Often times their flowers are bought at a discount and not given much of a go over. This is not to say that you can't buy decent flowers at a grocery store, but when it comes to sourcing flowers grocery stores are more likely to think about saving money first before quality.

What is the top selling flower in the world? ›

  • Roses are arguably the most common and most popular flower species in the world.
  • These flowers belong to the genus Rosa, and there are at least 360 species under this.
  • These flowers can be found naturally in different colors, such as red, pink, peach, and white.
Oct 15, 2022

Who is the largest export of flowers? ›

Far at the top of the list and best known for their tulips, the Netherlands dominated the flower bouquet export industry in 2021. The small European nation exported $5.7 billion worth of bouquets in 2021, accounting for over half of global flower bouquet trade.

Where do the majority of flowers come from? ›

Climate and Location

Domestically, 75 percent of cut flowers are grown in California, with a small percentage produced in Washington, Florida, Hawaii and other states, according to AboutFlowers.com. Significant numbers of cut flowers are imported, particularly from Colombia and Ecuador.

Who produces the most cut flowers? ›

Flowers are grown in many countries and, due to their perishability, must be rapidly transported by air often to far-flung destinations. The Netherlands largely dominates this industry; more than 60% of the international trade in cut flowers is conducted from there, much of it at the flower auctions.

Who are the largest importers of flowers? ›

In 2022, the top importers of Cut Flowers were United States ($2.48B), Germany ($1.27B), Netherlands ($907M), United Kingdom ($797M), and France ($462M).

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