Vehicle Technology Adoption (2024)

New technologies are responsible for many of the advances, comforts and conveniences of modern life, from the smartphone to wearable items such as wristwatches and eyeglasses. And new technology is even helping us to drive our cars more safely.

In this third installment of a series of research projects on vehicle technology,* The Hartford Center for Mature Market Excellence® and the MIT AgeLab explored vehicle technology adoption among mature drivers. These technologies are becoming more available in new cars today, so it’s important that all drivers learn how they work and how to use them effectively. This is especially true for mature drivers, as many technologies can enhance the driving experience as we age.

Research Findings

The Vehicle Technology Adoption Among Mature Drivers study found that mature drivers consistently favor technologies that can enhance driving safety, but some think certain advancements make drivers too reliant on technology.

Drivers ages 50 to 69 are most willing to adopt the following technologies from a list of seven* included in the study:

  1. Blind-spot warning systems
  2. Reverse back-up cameras
  3. Smart headlights
  4. Collision avoidance systems
  5. Lane departure warning systems

Purchase and Use of Vehicle Technologies

  • 96% of mature drivers reported that they would be willing to buy a car with at least one of the seven auto technologies in the study
  • Nearly 10% indicated that they would be willing to buy all seven

Safety First

  • The study revealed that mature drivers believe the primary benefit of many vehicle technologies is to improve safety for the driver.
  • Participants said that back-up cameras (78%), blind-spot warning systems (77%), collision avoidance systems (68%), lane departure warning systems (64%), and smart headlights (63%) were most connected to safety.
  • Some mature drivers worried that other new technologies might make drivers too reliant on the technologies themselves, including parking assistance (42%) and adaptive cruise control (25%).

Technology May Make You Safer

Vehicles today have many more features than they did 10, 20 or 50 years ago. But which ones are really worth considering in order to enhance your safety? A study from the Insurance Institute for Highway Safety reported that one in five injury crashes could be prevented or reduced if all passenger vehicles were equipped with forward collision warning, lane departure warning systems, blind spot warning systems and adaptive headlights.

To Learn More About Vehicle Safety Technology

Start Conversations

Use the checklist in our guide, In the Driver’s Seat, to talk with people who are in the know about or have used such vehicle technologies. You could talk with a trusted car dealer about your current car or one you are considering buying or leasing, or talk to a friend or knowledgeable person if you are borrowing or renting a car. This checklist will help you start conversations so that you will be better informed about which technologies are in the car and how they work – before you drive away.

Stay Up-to-Date

As new features emerge, like adaptive cruise control, be sure to stay current with the latest additions to new cars. Our resource list at the end of this guide contains many organizations that can help you both learn more about today’s technologies and keep you up-to-date about features coming in tomorrow’s car.

Download our guide, In the Driver’s Seat, for more information about vehicle technologies.

* In 2015 The Hartford and the MIT AgeLab conducted a multi-method research project with 302 drivers ages 50-69 to assess their likelihood to adopt current vehicle technologies. In the study, participants viewed a video about seven vehicle technologies (blind-spot warning systems, reverse back-up cameras, smart headlights, collision avoidance systems, lane departure warnings, parking assistance and adaptive cruise control), as well as a video about a self-driving car, and responded to the videos via a perception analyzer tool. Participants also completed a conjoint analysis, a small group discussion and pre/post-test questionnaires.

This information is intended to help individuals who seek information about vehicle technology and safety. It is not intended to be an exhaustive source or to relate to a particular vehicle, driver or driving situation. Readers are advised to consult the appropriate professionals to assist them in analyzing their situation.

Additional Studies on Vehicle Technology

Vehicle Technology Preferences (2019)

Vehicle Technology Preferences (2017)

Vehicle Technology Adoption

Consumer Insights

Expert Ranking

Vehicle Technology Adoption (2024)

FAQs

What is one of the biggest obstacles to the widespread adoption of EVs? ›

Limited Range. One of the most common EV adoption barriers people talk about is the limited range of a charged vehicle.

Why should we adopt EVs? ›

All forms of electric vehicles (EVs) can help improve fuel economy, lower fuel costs, and reduce emissions.

What is the biggest obstacle to EV ownership? ›

Electric vehicle sales in the U.S. hit a 1-million-unit record in 2023, representing 7.6% of the market. Consumers remain concerned about the limited range of EVs. Freezing temperatures can reduce EV range by 32%. High prices and a lack of variety leave many consumers unenthusiastic.

How has technology changed cars? ›

Technological advances have made vehicles safer, smarter, and more energy-efficient. New cars are packed with high-tech gadgets and features that make driving more comfortable and intuitive. Now, the automotive industry is facing more drastic changes due to the overwhelming interest in electric and hybrid cars.

What are the problems with electric vehicle adoption? ›

Four common challenges to expanding electric vehicle adoption among vulnerable populations include cost, home-based charging, vehicle range and affordable housing, rural charging.

What is the biggest problem with EV? ›

Battery issues, climate control, and in-car electronics are among the biggest problems in electric vehicles.

Why are electric cars not the future? ›

While bigger batteries allow drivers to travel farther between charges, they also make the cars heavier, more dangerous, more expensive, and worse for the planet. The "range anxiety" that has resulted in massive batteries is another reason EVs don't work as a replacement for gas cars.

Are EVs actually better for the environment? ›

1. EVs are much better for the climate than gas-powered cars. It's not even close. Over its lifetime, the average new electric vehicle produces about half the greenhouse gas emissions of an equivalent vehicle burning gasoline or diesel.

How do electric cars affect society? ›

Besides addressing an important public health hazard, electric vehicles can help communities meet their budget challenges. They can lower vehicle fueling costs by half, or more, thanks to their higher efficiency and the lower cost of electricity per unit of energy delivered compared to gasoline or diesel fuel.

Why are so many people against EV? ›

The most obvious reason for consumer disenchantment is the hassle of charging EVs. Few drivers are willing to plan their lives around finding a charging station and waiting around for their battery to top up. During the nation's recent Arctic blast, motorists found that getting a full charge took even longer.

Why are electric cars not selling well? ›

Even as the variety of EV models available rises and prices fall, and the U.S. brings in tax credits, EVs remain much more expensive than their gasoline-powered counterparts. With U.S. interest rates at a two-decade high, the price tag for the average American car shopper is prohibitive.

Why people hesitate to buy EV? ›

The survey from Boston Consulting Group found that while nearly 40 percent of U.S. drivers who use only gasoline-powered cars are considering switching to an EV for the first time this year, they could be deterred by the driving ranges and price tags of existing models.

Why is vehicle technology important? ›

Fewer traffic jams save fuel and reduce greenhouse gases from needless idling. Automated driving systems may reduce unnecessary braking and acceleration that waste fuel. Vehicles with fully automated driving systems may be able to travel more closely together, reducing air drag and thereby reducing fuel use.

How did vehicles change humanity? ›

The most obvious change for everyday people was that cars gave them a way to get around quickly. Suddenly, people had a new mode of transportation that could get them more places, which meant leisure travel became something common folk could afford.

How could cars change society? ›

The automobile gave people more personal freedom and access to jobs and services. It led to development of better roads and transportation. Industries and new jobs developed to supply the demand for automobile parts and fuel. These included petroleum and gasoline, rubber, and then plastics.

What is a big challenge to creating widespread use of electric cars? ›

The EV industry's biggest challenge is vehicle purchase cost. Electric vehicles are more expensive to build than gasoline-powered ones, primarily because of battery technology. EV batteries must hold a massive charge to provide the minimum range for most owners, requiring expensive raw materials to manufacture.

What are the biggest concerns about EVs? ›

What are the downsides to electric cars?
  • Their batteries need rare metals. ...
  • Making electric cars creates more emissions. ...
  • They are only as green as their power sources. ...
  • Electric cars can be expensive to buy. ...
  • You can't drive as far in an electric car. ...
  • There aren't enough charging points.

What are the biggest barriers to entry to electric vehicles? ›

Let's break down the most common barriers for prospective EV buyers who may be hesitant to switch from a gas-powered car.
  • Perceived High Cost of EVs. ...
  • Long Waiting Lists To Buy EVs. ...
  • Perceived Lack of Charging Infrastructure in Some Areas. ...
  • Lack of Awareness About EVs. ...
  • Safety Concerns.

What are the challenges of EV? ›

As discussed in the following sections, the five key EV adoption challenges are: “Range Anxiety” regarding the distance that can be traveled per battery charge. Lack of a widespread charging infrastructure. High upfront costs for EVs, batteries and home charging systems.

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