Soft Touch Coating for Printed Marketing Materials (2024)

Soft Touch®is a departure from the ordinary. It is a coating that, when applied, creates a velvety texture. The paper becomes “soft” to the touch and increases the tactile appeal. Soft Touch® coating creates a softer look and feel on printed materials, while creating a barrier which is fingerprint resistant. Darker color palettes will appear more muted and sophisticated when Soft Touch®is applied. To minimize the flattening of images, it is best applied over high gloss paper stock. Soft Touch®coating is applied in-line as a part of the printing process and assists with a quick drying time. This coating also protects the sheet from scuff marks during finishing operations like binding, folding, or cutting. A similar effect can be achieved by laying matte film lamination over the printed surface, however this process is more costly and time consuming than Soft Touch®, and adds excessive weight and thickness to the piece, making lamination less suitable for mailings.

Soft Touch®dries fast, is non-yellowing, and iseco-friendly. Luxurious and sophisticated are words often used to describe the effect Soft Touch®coating produces. This tactile sensation increases the engagement with your prospect or customer.

Sometimes referred to as soft feel, liquid velvet, or gentle touch, by various manufacturers, Soft Touch®coating provides an attractive and practical option that results in a svelte presentation. Almost any printed product can benefit from this coating. Create silky business cards, satin feel brochures, and velvety postcards and catalogs. You name it, we can do it. Call 800-924-2041 to consult with one of our printing experts.

You can instantly order amazingbusiness cards,brochures,catalogs,postcards, and many other products with Soft Touch®coating. Incorporate Soft Touch®coating on your finished product to add a touch of class.

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Soft Touch Coating for Printed Marketing Materials (2024)

FAQs

What is soft touch coating in printing? ›

The term “Soft-Touch” is used to refer to any finishing method adding a soft or slippery feel to print materials. Unlike most design elements which appeal to the sense of sight, a soft touch finish allows a printed piece to gain distinction by stimulating the sense of touch.

What are soft touch materials? ›

Soft-touch coating is a liquid that gets applied evenly over the design on the packaging at the end of the printing process. This liquid dries quickly to give the surface of the package a soft-to-the-touch feel. This coating is also known to resist scuffs and fingerprints left behind from handling the product.

What does soft touch lamination feel like? ›

Soft touch lamination looks similar to matte lamination but has an added element of a velvet feel. Soft touch lamination is added to one side of the sheet after printing, then cut down to the final dimension. This means that the whole printed sheet is covered by the lamination.

What is the difference between soft touch finish and gloss finish? ›

Lamination is typically about getting a visual effect: gloss is extra shine, matte is a dull finish. Soft touch lamination looks like a standard matte finish, but adds extra depth. Soft touch, or velvet, lamination, appeals to the sense of touch.

What is soft touch used for? ›

The new Softouch Anti Germ has a unique formula that keeps your clothes safe and sanitized. This fabric conditioner doesn't just keep your clothes soft but also clean and protected. Softouch has an uplifting fragrance to make your clothes feel fresh for longer.

What is a soft touch coating on a business card? ›

A: Soft touch is a specialty lamination that gives paper stocks, or in this case business cards, a silky suede-like feel.

What is the meaning of soft touch for? ›

a person who is easily convinced, especially to give or lend money: a soft touch for charities. a person who is easily influenced, duped, or imposed upon: a soft touch for anybody with a sob story.

What is the difference between soft touch and no touch? ›

Differences between Soft-Touch and Touchless

Touchless car washes use high-pressure water and detergents to clean the vehicle without touching it. Soft-touch car washes are better for cleaning heavily soiled vehicles because the clothes and brushes can remove dirt and grime more effectively.

Is soft touch coating recyclable? ›

Soft Touch coatings are applied in liquid form, usually as an inline process, after the printing ink has been applied. The coating then dries with the velvet-like texture. As well as adding a luxurious look and feel, Soft Touch coating is also eco-friendly as it can be easily recycled.

Can you write on soft touch paper? ›

While Soft Touch elevates many products, it also doesn't play well with some others. Opt out of this finish when: You want to write on your piece. Pen ink will separate when applied to Soft Touch, so choose one-sided lamination and write on the other side.

What is the difference between soft touch and velvet touch? ›

Velvet lamination adds a protective layer to your prints, resulting in muted colors and added elegance. On the other hand, soft touch printing adds a smooth feel to print materials that do not affect the overall look.

What is soft touch cardstock? ›

Soft touch cardstock is made using a special coating to give them a soft, suede texture. This coating is applied over the cardstock and gives the cards an incredibly smooth and luxurious feel. The coating also helps make the cards more resistant to dirt and fingerprints, making them last longer.

What is soft touch coating? ›

Soft Touch® is a departure from the ordinary. It is a coating that, when applied, creates a velvety texture. The paper becomes “soft” to the touch and increases the tactile appeal. Soft Touch® coating creates a softer look and feel on printed materials, while creating a barrier which is fingerprint resistant.

What is soft touch matte finish? ›

Soft touch lamination, sometimes called Cellotouch, offers a protective finish with a matt effect and a soft, velvet-like texture. This distinctive finish encourages people to engage with the product due to its appealing surface.

What is soft touch film? ›

Soft-touch laminate is a specially textured matte plastic film that is bonded on top of the printing. The process is similar to matte and gloss lamination, except for the use of bi-oriented polypropylene film or BOPP, which has a uniquely tactile finish, a soft texture, and a matte look.

How do you clean soft touch coating? ›

Generously apply alcohol directly to the goo. Let it dissolve for a few seconds. Scrub until clean.

What is a soft proof in printing? ›

Soft proofing, by definition, uses a monitor to preview the outcome of the printout before printed. Think of the monitor as a simulator, which simulates the combined effect of the printer, ink and paper.

What is cardstock soft touch? ›

Soft touch cardstock is made using a special coating to give them a soft, suede texture. This coating is applied over the cardstock and gives the cards an incredibly smooth and luxurious feel. The coating also helps make the cards more resistant to dirt and fingerprints, making them last longer.

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