How Oat Milk Scammed The Entire World (2024)

I’ve never really understood oat milk’s appeal. Milk from a cow or a nut makes sense to me. But oats? I want to eat oats, not drink its leftover bath water.

Despite my personal qualms, oat milk exploded when the Swedish brand, Oatly, entered the U.S. market in 2016. Deemed a sustainable, dairy-free alternative with a consistency like cow’s milk, oat milk has found its way into nearly every grocery store and coffee shop. And despite an Oatly boycott in 2020, oat milk is still the second most popular plant-based milk, behind almond milk, according to AgFunder News. Between 2018 and 2019, oat milk sales grew by 700 percent.

Now there are several alternative-milk brands churning out oat milk, but Oatly remains the most notable and also produces oat-based ice cream and cream cheese. Oatmeal might not be the hot health food it once was, but oat derivatives? Sold.

But that could be changing.

While oat milk has had its share of haters over the years, the criticism has reached an all-time high. It's become the villain of the plant-based milk world. Vogue recently published a hit piece called "Goodbye Oat Milk," and people have slammed the drink as “starch juice." Its ingredients have once again been brought into question, including Oatly's addition of rapeseed oil. Critics warn that it will raise your blood sugar. Many people have turned their backs on oat milk, saying they've been duped into thinking it was a wellness ingredient.

How Oat Milk Scammed The Entire World (1)

I had to get to the bottom of this so-called "sugar water" that claims to be a healthy alternative. A 2021 article in Outside chalked it up to marketing: "Oatly markets itself as a super nutritious and game-changing beverage, when actually it’s just another drink."

As for what's in it, the nutritional value of plant-based milks varies based on what they’re made from. But unlike cow’s milk, they lack essential amino acids and are considered an incomplete protein, according to Rosemary Trout, program director of culinary arts and food science at Drexel University. While oat milk has a small amount of healthy beta-glucans, she said there are some health concerns to think about. This includes the ways it's processed, its sugar content, and additives like dicalcium phosphate and plant oils. Some oat milk, like Oatly, has rapeseed oil, a type of vegetable oil.

So where does all the sugar come from? Oat milk is made by soaking oats in water, blending, and straining the liquid. The sugar is created as a result of the production process. Below the nutrition label on many cartons, there’s a statement about sugars being produced in the making of oat milk. The production of oat milk creates sugars called maltose, which Trout says are a result of the enzymatic process that breaks larger starch molecules into smaller units.

One cup of Oatly's Original Oatmilk contains 7 grams of sugar, compared to 12 grams in whole cow's milk. So why all of the fuss over oat milk's sugar? For those who critique oat milk, it's more about the type of sugar.

Glucose is at the base of simple and complex carbohydrates. It’s also what all carbohydrates you eat are broken down into during digestion. There are a variety of carbohydrates ranging from small simple sugars like glucose, fructose, and sucrose, to more complex starches and fibers made up of smaller units of glucose.

You’ve probably heard of the glycemic index, which rates carbohydrates on how they impact your blood sugar, from zero to 100. Rolled oats have a GI of about 55. Once broken down into oat milk, it produces maltose, which has a very high GI of over 100.

Recent discourse has blasted oat milk for its potential ability to spike one’s blood sugar. While Trout said maltose has a very high glycemic index, she said glycemic load is more useful because it takes into account the serving size of the food.

“If you’re consuming oat milk in a smoothie with other nutrient dense ingredients, or add a splash to your coffee, the glycemic load is likely lower, so you won’t see a blood glucose spike,” she said.

Just like a glass of orange juice or croissant, how oat milk is consumed determines its effect on your blood sugar.

“The type of carbohydrates and the way they are arranged in a food system has a big impact on digestion and metabolism,” she said. “If sugars are eaten with fiber, fats and proteins, these larger molecules tend to slow down carbohydrate metabolism, and you won’t get a fast spike of glucose in your blood.”

If can’t live without your daily oat milk latte, but want to avoid the blood sugar spike, just make sure to eat something with a bit of protein and fat. While I’ll be sticking to my regular cappuccino with cow’s milk, as with anything, moderation is key.

So is this the end for oat milk? Unlikely. Back in 2020, people thought almond milk was on its way out due to the environmental impact of growing almonds. And almond milk currently ranks as the number one plant-based milk. But perhaps with all these alt-milk backlashes, dairy milk will eventually make a comeback. Got (actual) milk?

How Oat Milk Scammed The Entire World (2024)

FAQs

What went wrong with oat milk? ›

There have also been concerns about the health impacts of additives and emulsifiers such as flavourings, thickeners, carrageenan, vegetable oils and gums that can be found in non-dairy drinks. “If you consume oat milk in moderation in an overall balanced and nutritious diet, this is not an issue,” Dr Reema says.

What is the controversy with oat milk? ›

However, this fan-favorite dairy alternative has steadily gained a controversial rap due to the ingredients and higher levels of sugar and fat that some brands may contain — despite appearing on the surface as a healthier, more Earth-conscious milk choice.

What is the warning about oat milk? ›

Oat milk scores high on the glycemic index, which basically means that it causes blood sugar to spike.

What happens to your body when you drink oat milk? ›

Oat milk contains a good quantity of fatty acids, protein, minerals, vitamins, dietary fiber, and a variety of micronutrients and provides several health benefits, as it reduces blood sugar, lowers cholesterol, and prevents cancer (Jeske et al., 2018). Therefore, oats are a promising alternative to traditional milk.

Why shouldn't you drink oat milk every day? ›

Oat milk may cause side effects like gas and bloat. Additionally, it may also interact with medications used for diabetes and may cause the blood sugar levels to go too low.

How unhealthy is oat milk? ›

Drinking oat milk is probably fine for your body unless you're drinking large quantities of it, already loading your diet with carbs, and/or diabetic. If most of your day's liquid is coming from any milk, plant-based or not, that's probably not great. Moderation is key.

Why are people boycotting oat milk? ›

Vogue recently published a hit piece called "Goodbye Oat Milk," and people have slammed the drink as “starch juice." Its ingredients have once again been brought into question, including Oatly's addition of rapeseed oil. Critics warn that it will raise your blood sugar.

What is the healthiest milk to drink? ›

Low-fat, skim or 1% cow's milk are healthier options compared to 2% or whole milk. They contain less fat. “If you can't have cow's milk, soy milk and rice milk are often the healthiest milk for gut health – especially for people with celiac disease, an autoimmune disease that can cause inflammation,” Park said.

Why is oat milk hard on your gut? ›

Additionally, oat milk is high in fiber, which can be beneficial for many people's digestive health. However, for individuals with sensitive stomachs or certain digestive conditions, such as irritable bowel syndrome (IBS), the high fiber content in oat milk may exacerbate symptoms.

Is oat milk an inflammatory? ›

However, when it comes to dairy-free milk, oat milk is probably at the bottom of my list, as it not only is more likely to spike your blood sugar but often has added oils and gums, which can cause inflammation - not great if you already have an autoimmune disease or inflammatory condition.

Is oat milk healthier than almond milk? ›

Depends. If you're aiming to lose weight or are diabetic, almond milk with its lower sugar and calorie content might be right for you. On the other side, oat milk is high in fiber and nutrients, which boosts heart health and immunity, and helps muscle grow.

Which is the healthiest oat milk? ›

Best Overall: Willa's Unsweetened Original Oat Milk

It's the highest protein option without any added protein because Willa's uses the whole oat grain—bran and germ included—which is also why you'll get an impressive 2 grams of fiber per cup.

Why stop drinking oat milk? ›

Nutrition-wise, problems with oat milk can arise for three main reasons, she says: the fibre; the amount of sugar/fast-releasing carbohydrates; and the additives, emulsifiers, sugars and flavourings that some commercial brands add.

Is oat milk good for the liver? ›

Oat milk contains 45% of your daily recommended intake of riboflavin, also known as vitamin B2. Riboflavin helps the body to convert food into fuel and is necessary for a healthy liver, hair, skin, and eyes. Dietary fiber. Oat milk contains 3 grams of fiber, which helps with digestion and prevents constipation.

What are the side effects of eating too much oatmeal? ›

Oats are a good source of carbohydrates and overeating may lead to an increase in your weight. As it is bland in nature, overconsuming oats may lead to an increase in sugar intake. Opting for an oats-only diet may deprive your body of getting nourishment from other healthy food sources.

Why is oat milk being recalled? ›

According to the Food and Drug Administration, potential microbial contamination is the reason for the recalls.

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