Digital Research Methods — Knowledge is Power (2024)

What are digital research methods?

Digital methods (or internet methods) involve conducting research online. There are a range of digital methods that can be used to collect data for your research. There are two main ways in which you might use digital methods in your community-led action research project:

Examples of digital research methods

  • Conducting an interview or group discussion using a video call (e.g. via Skype, Facebook, Zoom).

  • Using a social media platform (e.g. Facebook) as an online discussion forum.

  • Conducting online surveys or consultations (e.g. using Survey Monkey or Google Forms).

  • Using the internet as a data source - analysing websites/blogs/articles on a specific issue.

Ethics

There are important ethical considerations that need to be taken into account when conducting research with participants online. Whilst not a fully inclusive list, we have highlighted some key issues that must be considered:

  • Participants’ privacy: when using the internet as a resource to recruit and find out the views of participants (e.g. through an online discussion forum using Facebook), it is important that participants are fully aware that their personal details may be accessible. To protect the privacy of individuals, it might be better to use a different digital platform (e.g. google forms) where participants can share their views anonymously. It is also important to make participants aware whether a digital platform they are engaging with contains publicly visible content.

  • Participants’ consent: it is important to ensure that participants have been provided with adequate information about why the research is being conducted prior to taking part as well as a consent form. This must be emailed or posted to a participant before they take part.

  • Digital access: when conducting digital methods, it is important to reflect on issues around digital access. Where research is seeking to engage with disabled people or people with language barriers, it is important to put in put in place easy access materials (e.g. easy read documents) as well as explore different options of how participants could inform the research in alternative ways if they are not able to digitally.

  • Data security: any data that you collect through your research that contains information that may make a person identifiable is subject to GDPR and must be held securely. Organisations such as the Scottish Council for Voluntary Organisations provides guidance and training for third sector organisations.

The British Psychological Society providesEthics Guidelines for Internet-mediated research.

Go-to resources for digital research methods:

  • Aresource on conducting research methods during the Covid pandemic. Provides an overview of research methods that can be conducted online and links to further reading (for example online discussion forums, using Facebook groups, virtual interviews).

  • TheLiving Life to the Fullest Co-production Toolkitis a handy website providing examples of using social media platforms to collaborate and plan research and conduct research online. It is also a great website for examples of how to share research findings creatively online using blogs, films and podcasts.

  • Young Digitalis a resource for anyone with an interest in using digital media for research, consultation or participation activities with children and young people.

  • The National Council for Voluntary Organisations (NCVO) provides a handy guide onHow to design and use free online surveys.

  • The Scottish Council for Voluntary Organisations (SCVO) providespractical guidance on digital toolsthat can be used by charities to engage with service users online. Whilst it has not been designed for conducting research, their website provides handy guidance on platforms and apps that can be used for video calls and online surveys.

Digital Research Methods — Knowledge is Power (2024)

FAQs

What are the digital research methods? ›

Examples of digital research methods

Conducting an interview or group discussion using a video call (e.g. via Skype, Facebook, Zoom). Using a social media platform (e.g. Facebook) as an online discussion forum. Conducting online surveys or consultations (e.g. using Survey Monkey or Google Forms).

What are key limitations of digital research methods? ›

Challenges of digitally mediated research methods
  • Sampling bias. Sampling in online research is 'convenience sampling', as it is not possible to randomly sample from the whole population of interest. ...
  • Validity of data. Accurate data are vital for research. ...
  • Anonymity. ...
  • Confidentiality. ...
  • Data storage and security.

What is knowledge of research methods? ›

Research methods are the strategies, processes or techniques utilized in the collection of data or evidence for analysis in order to uncover new information or create better understanding of a topic. There are different types of research methods which use different tools for data collection.

Why is digital research important? ›

Digital experience research involves gathering and analyzing data on how customers interact with your digital channels, such as websites, mobile apps, and social media platforms. The goal is to better understand user behavior and preferences, enabling businesses to create more engaging and satisfying experiences.

What are digital research skills? ›

Digital research skills enable the use of digital tools and technology to advance research. HomeDigital research skills. Digital research skills equip researchers to solve problems, improve the research process, and feel empowered to fully participate in modern global research, regardless of discipline.

What are the 4 types of digital? ›

The market focuses on four distinct types of digital transformations: business, process, domain, and culture. Each type has unique drivers, challenges, and goals.

Why is knowledge important in research? ›

It is important for researchers to have knowledge and skills of conducting research studies because most high-quality research requires substantial funding. Researchers need knowledge and skills of conducting research studies to effectively contribute to their field and produce reliable and valid findings.

What is the theory of knowledge in research methodology? ›

Therefore, Theory of Knowledge is concerned with understanding what it means to “know”. Rather than study a particular subject, Theory of Knowledge looks to consider conceptual ideas about how we learn and how to apply critical reflection to real-world scenarios. Therefore, it is both theoretical and practical.

Why are research methods so important? ›

A research methodology provides a framework and guidelines for researchers to clearly define research questions, hypotheses, and objectives. It helps researchers identify the most appropriate research design, sampling technique, and data collection and analysis methods.

What is the meaning of digital methods? ›

Digital method is the umbrella methodology for using online and digital technologies to generate, collect, and analyse qualitative and quantitative data to investigate a phenomenon (Rogers, 2013).

What does a digital researcher do? ›

A Digital researcher is a person who uses digital technology such as computers or smartphones and the Internet to do research (see also Internet research).

Why is digital literacy important in research? ›

Digital literacy enables students to access a vast pool of information, facilitating independent learning. Whether it's for research, self-study, or academic assignments, students with digital literacy skills can explore a multitude of resources, enhancing their overall educational experience.

What are the 3 types of research methodology? ›

The three common approaches to conducting research are quantitative, qualitative, and mixed methods. The researcher anticipates the type of data needed to respond to the research question.

What are the 4 types of research methodology PDF? ›

  • HISTORICAL RESEARCH.
  • PHENOMENOLOGICAL.
  • RESEARCH.
  • QUALITATIVE RESEARCH.
  • QUANTITATIVE RESEARCH.

What is digital media methods? ›

Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker.

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