Baja Flash
Baja Flash was a Mountain Dew flavor originally released in Summer 2021 for a limited time alongside Baja Punch, Baja Blast, and Baja Blast Zero Sugar in part for a promotion called 100 Days of Baja.
Contents
- 1 Description
- 1.1 Tagline
- 2 History
- 3 International release
- 3.1 Canada
- 4 Trivia
Description[]
Baja Flash was officially described as a Pineapple Coconut/Piña Colada flavor, similar to flavors such as Maui Burst and another Baja flavor, Baja Gold. It was light yellow in color.
Tagline[]
Its tagline was "DEW with a Blast of Natural & Artificial Pineapple Coconut Flavor."
History[]
On April 20th, 2020, PepsiCo filed a trademark for Baja Punch titled "MTN DEW BAJA PUNCH." On that same day, another trademark was filed for Baja Flash titled "MTN DEW BAJA FLASH."
On August 4th, 2020, on the Dew Drinker Discord, information was leaked by an anonymous individual showing upcoming plans for 2021 with many flavors and new brands alike. All of these leaks are as follows: Major Melon, alongside its Zero Sugar variant, Rise Energy, Baja Blast alongside two flavors, Baja Flash and Baja Punch, DEW-S-A, Riddler's Brew, Gingerbread Snap'd, and a re-release of Pepsi Blue.
Two months after the leaks from August 2020, on October 8th, 2020, a leaked internal reel video surfaced on the same Dew Drinker Discord server, showing upcoming plans for the Mountain Dew brand for 2021. This video reaffirmed much of the previously-leaked information for 2021 for all of the flavors previously mentioned.
It was officially released in stores in the United States on June 12th, 2021 for a limited time alongside Baja Punch, and was sold in 12-packs and 20 ounce bottles. Both flavors stayed on store shelves until September 12th, 2021 when the 100 Days of Baja promotion ended and they were discontinued.
International release[]
Canada[]
Around early 2021, Canadian PepsiCo filed trademarks for both Baja Flash and Baja Punch, although there was not much known about it at the time.
In late May 2021, Circle K began to advertise for Baja Flash alongside Baja Punch in 473mL (U.S. 16-ounce) large cans while also showing them in an unusual large can 12 pack. A week later, in June, Reddit users began to post that they have been finding them at select Circle K stores.
Likely because of low sales, Baja Flash was not produced in 20 ounce bottles unlike its counterpart Baja Punch.
Trivia[]
- Baja Flash, alongside Baja Punch is one of the many Baja Family flavors to be released for a limited time.
