We are a dedicated group of analysts, data scientists, engineers, and business development and account managers who work with CR category experts, testers, researchers, and statisticians to bring solutions to industry professionals.
Our Story
The digital marketplace is more complex and connected than ever before. Technology and the rapid pace of innovation are creating new challenges for consumers, different from those they confronted in 1936 when CR was founded. CR is compelled to meet these challenges head-on. We are unleashing the power of consumer-driven insights to fuel change and innovation, and developing new ways to shape the marketplace in favor of consumers.
CR Data Intelligence is a new marketplace change program. The goal: to foster the development of products, standards, and policies that prioritize safety, security, performance, and quality for consumers. We call it “upstream impact”—improving products and services before they get to market.
For over 80 years CR has helped consumers to make better choices. Now we can contribute to making the products themselves better.
How it Works
CR independently tests thousands of products and services in our labs each year and surveys hundreds of thousands of consumers about their experiences with products and services. Personal data from this research is not shared. We decide which products to rate and buy all the products at retail, just as consumers do. We rely on this data to power our unbiased ratings and reviews for consumers.
CR Data Intelligence offers subscriptions to data and insights from CR’s rigorous and trusted research, testing, and surveys to industry experts, including manufacturers, regulators, and researchers. As with all our programs, products, and services, 100 percent of the fees we collect support our nonprofit mission.
STATE OF THE ART LABS
63
AUTO TEST CENTER
327Acres
NATIONAL SURVEYS FIELDED ANNUALLY
50+
RESEARCHERS, SCIENTISTS, ENGINEERS, TESTING EXPERTS
140+
SPENT ON TESTING, RATING, AND REVIEWING
$30Million
How Our Data Are Being Used
CR Data Intelligence provided supplementary metrics to measure product reliability and help drive internal discussions. The engineering team analyzed the data and identified owner satisfaction trends of CR members. The team is now working to minimize problem areas to improve customer experience.
John Doe
Designer
Consumer verbatims from CR members are the only source of post-warranty customer data available. Companies are able to deliver the right complaint to the right engineer.
CR’s data represents the unique needs of the U.S. consumer. Internationally-based organizations relied on the data to make the case for the importance of certain product features in the North American market.
More granular testing measurements and competitive data revealed key areas for product improvement compared to the category leader.
CR's consumer-reported problem areas were compared to customer call center and warranty data. Alignment between these sources helped the manufacturer meet the needs of the consumer.
New competitive insights and additional lab test insights provided more direction for product improvement.
The granularity of the data, out to the hundredth decimal, helped identify previously-unknown issues. R&D teams reinforced specific product recommendations for next-generation planning.
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