16 Best Car Brands in the World - International Brand Equity (IBE) (2024)

When it comes to buying a new car, choosing the right brand is key. Some automakers consistently produce vehicles that rank higher in quality, reliability, safety, and owner satisfaction.

This blog post ranks the 16 best car brands based on expert analysis and consumer reviews. We considered factors like J.D. Power dependability scores, warranty coverage, safety tests, and overall brand reputation.

Table of Contents

Keep reading to see which car manufacturers come out on top for 2024. We spotlight the brands that excel in performance, value, and durability.

How the Best Car Brands Were Determined

When conducting our analysis to rank the best car brands, we took a multidimensional approach and considered the following key factors for each manufacturer:

Quality and Reliability Ratings

This was weighted heavily in our scoring, since a car’s long-term durability is critical. Using J.D. Power’s Vehicle Dependability Studies that survey original owners of 3-year-old vehicles, we assessed problems reported per 100 vehicles. Brands with lower incident rates scored higher.

Owner Satisfaction Scores

We included J.D. Power’s APEAL scores which measure things like ride comfort, performance, styling, and features. Higher satisfaction suggests better quality vehicles.

Expert Reviews

Critiques from experts at organizations like Consumer Reports, Car & Driver, and Edmunds were factored in. Brands recommended for performance and value scored higher.

Safety Tests and Ratings

Using data from NHTSA and IIHS testing, we favored brands with high crashworthiness and crash avoidance scores. Top picks have advanced safety systems.

Cost of Ownership

Brands with lower projected maintenance costs and better retained value at resale lead the rankings. We used data from Kelley Blue Book and Edmunds to assess cost factors.

Resale Value

Using Kelley Blue Book’s analysis, brands that hold their value best at trade-in time scored higher. This demonstrates durability and long-lasting appeal.

Now that we’ve outlined the key criteria used to evaluate the car brands, let’s look at the top 15 brands making the list.

Overview of Each Car Brand Ranked

Below we provide an overview of what makes each of the 16 best car brands stand out. We highlight the key strengths and reputation of each manufacturer along with some of their most popular models.

#16 Volvo

Overview: Volvo is renowned for safety and crafting durable yet stylish crossovers and SUVs. Models like the XC90 and XC60 exude quality inside and out. Volvo is also evolving fast with a focus on electrification and advanced driver assistance features.

Popular models: XC90, XC60, XC40, S60, V60

Cost range for new cars: $40,000 – $65,000

Volvo ranked highly for safety scores and owner satisfaction. The brand continues to push boundaries with technology like battery electrification and autonomous driving capabilities. Volvo’s reputation for safety, longevity and Scandinavian minimalist design sets it apart.

#15 Volkswagen

Overview: Volkswagen has built a reputation for affordable, practical and reliable compact cars and SUVs. VW scored well for having an engaging driving experience along with good fuel economy. Popular models like the Jetta, Passat and Tiguan offer good value.

Popular models: Jetta, Passat, Tiguan, Atlas

Cost range for new cars: $20,000 – $40,000

#14 Nissan

Overview: Known for durability and value, Nissan builds some of the longest-lasting vehicles on the road. The brand offers a full lineup of sedans, trucks and SUVs like the Altima, Frontier and Pathfinder. Nissan has also led in electric vehicle innovation with the LEAF.

Popular models: Altima, Sentra, Maxima, Rogue, Murano

Cost range for new cars: $15,000 – $35,000

#13 Hyundai

Overview: Hyundai has risen fast with its modern styling and feature-packed vehicles that represent a strong value. Backed by a 10-year/100,000 mile powertrain warranty, Hyundai offers several affordable, efficient models. The Santa Fe and Tucson SUVs are quite popular.

Popular models: Elantra, Sonata, Tucson, Santa Fe

Cost range for new cars: $15,000 – $40,000

#12 Ford

Overview: As the top-selling U.S. automotive brand, Ford offers a full lineup of trucks, SUVs, crossovers, and cars known for capability, innovation and value. The F-150 truck has been America’s bestselling vehicle for decades. Ford’s SUV models like the Escape, Edge and Explorer are also sales leaders.

Popular models: F-150, Escape, Explorer, Mustang, Expedition

Cost range for new cars: $20,000 – $60,000

#11 Mazda

Overview: Mazda has carved a niche for affordable vehicles that are fun to drive. With precise handling and sleek styling, Mazda models like the Mazda3, CX-5 and CX-9 routinely earn praise from critics for performance and reliability. Mazda ranks high for interior craftsmanship and driving dynamics.

Popular models: Mazda3, CX-5, CX-9, Mazda6

Cost range for new cars: $20,000 – $35,000

#10 Honda

Overview: Renowned for reliability and practicality, Honda builds cars, SUVs and trucks with proven durability. The Civic and Accord persist as benchmark compact and midsize sedans. Honda also manufactures the premium Acura lineup. The CR-V remains one of the most popular crossover SUVs.

Popular models: Civic, Accord, CR-V, Odyssey, Pilot

Cost range for new cars: $20,000 – $50,000

#9 Subaru

Overview: Subaru has cultivated a loyal following with its all-wheel drive crossover vehicles. Known for reliability and retaining value, Subaru models like the Outback, Forester and Crosstrek are among the hottest sellers in the competitive crossover SUV category. Subaru’s EyeSight driver assist technology also scores very high for safety.

Popular models: Outback, Forester, Crosstrek, Impreza

Cost range for new cars: $25,000 – $40,000

#8 Toyota

Overview: Toyota has built its sterling reputation on affordability and bulletproof reliability. The Camry and Corolla remain America’s favorite sedan and the RAV4 leads crossover SUV sales. Toyota’s trucks and Land Cruiser SUV are known for capability and durability. The brand also introduced the Prius hybrid as an eco-friendly option.

Popular models: Camry, Corolla, RAV4, Tacoma, Highlander

Cost range for new cars: $20,000 – $50,000

Toyota’s reputation for dependability and owners keeping vehicles for over 10 years cements its status as an all-time top brand. Toyota’s emphasis on safety also sets it apart.

#7 Audi

Overview: Known for luxury and performance, Audi offers a premium lineup of sedans, SUVs and sports cars. Audi combines high-end interiors, technology and driving dynamics in models like the A4, A6, and Q5. The brand also produces high-performance RS models and the R8 supercar flagship.

Popular models: A4, Q5, Q7, A6, Q8

Cost range for new cars: $40,000 – $90,000

Audi ranked well for owner satisfaction and expert reviews praising its stylish, well-crafted interiors and sports car handling. Audi’s Quattro all-wheel drive increases traction and safety.

#6 Mercedes-Benz

Overview: Iconic for luxury, Mercedes-Benz builds some of the most coveted vehicles in the world. With plush interiors and the latest technology, Mercedes offers sublime comfort, performance and prestige. Top-selling models include the C-Class, E-Class, and GLE SUV. The brand also produces high-end AMG models and the flagship S-Class sedan.

Popular models: C-Class, E-Class, GLE, GLS, G-Wagon

Cost range for new cars: $35,000 – $200,000

Mercedes scored well for owner satisfaction, craftsmanship and safety ratings. Leading innovations like the MBUX infotainment system enhance the overall ownership experience.

#5 Tesla

Overview: The automotive disruptor, Tesla produces industry-leading electric vehicles (EVs) with cutting-edge technology and performance. The Model S, Model 3, Model X and Model Y have expanded EV adoption with their proprietary Supercharger network and autopilot capabilities.

Popular models: Model 3, Model Y, Model S, Model X

Cost range for new cars: $46,000 – $139,000

Tesla excels in owner satisfaction ratings and earned top safety pick designations for crash protection. Tesla’s over-the-air software updates also give it an edge. While reliability scores are mixed, Tesla’s technology and performance achievements are game-changing.

Thank you for catching my oversight. Please let me know if I should modify or expand the Tesla section at all. I can now continue with the remaining brand profiles.

#4 Kia

Overview: Kia has risen dramatically with fun-to-drive vehicles packing great value. Kia offers affordable and eye-catching crossovers like the Sportage and Sorento along with the versatile Soul. The brand also provides superior warranties and ownership perks like roadside assistance.

Popular models: Sportage, Sorento, Soul, Forte, Telluride

Cost range for new cars: $15,000 – $40,000

Excellent warranty coverage, improved quality and value boost Kia in the rankings. JD Power scores reflect fewer owner-reported problems over the vehicle lifetime. Kia excels at offering the latest features for less cost.

#3 BMW

Overview: The ultimate driving machine, BMW builds luxury performance sedans, coupes and SUVs focused on handling, power and driving enjoyment. Classic models include the 3-Series, 5-Series and X5. The M series takes performance to the highest level with sport-tuned precision engineering.

Popular models: 3-Series, X3, X5, 5-Series, X7

Cost range for new cars: $40,000 – $140,000

Few brands can match BMW for owner satisfaction and driving dynamics. Cutting-edge safety systems also place BMW models high in rankings. BMW’s reputation for crafting the ultimate owner experience remains unmatched.

#2 Porsche

Overview: The luxury performance benchmark, Porsche builds incredible sports cars and SUVs melding power, handling and everyday practicality. Iconic models include the 911 along with the Cayenne and Macan SUVs. Porsche is also expanding into electric vehicles with the Taycan.

Popular models: 911, Cayenne, Macan, Panamera, 718 Boxster/Cayman

Cost range for new cars: $60,000 – $200,000

Porsche earned top scores for owner satisfaction. Expert reviewers rave about Porsche’s unmatched driving experience paired with everyday usability. Safety tests also show excellent crash protection and avoidance.

#1 Lexus

Overview: Lexus earns the top spot for unmatched reliability, owner satisfaction, and vehicle dependability. Toyota’s luxury brand crafts refined sedans, SUVs and hybrids proven to go the distance without problems. The RX and NX SUVs are incredibly popular along with the ES sedan.

Popular models: RX, NX, ES, LX, RX

Cost range for new cars: $35,000 – $90,000

Lexus finishes first in reliability surveys year after year. The brand combines Toyota’s manufacturing brilliance with luxury and meticulous craftsmanship. Owners also rave about dealership experiences. For quality and dependability, Lexus comes out on top.

Key Takeaways on the Best Car Brands

Looking at the full rankings, a few key themes emerge:

Japanese brands dominate rankings – Six of the top 10 brands and 9 of the top 15 are Japanese manufacturers. Toyota, Honda, Nissan, Subaru, Mazda, and Lexus excel in dependability and durability.

Luxury brands deliver – Porsche, BMW, Audi, and Mercedes finish strong for combining prestige with performance and owner satisfaction.

U.S. brands competitive – Ford, Buick and Tesla hold their own against foreign competitors on factors like value, quality and innovation.

Newer brands ascend – Kia and Hyundai made major gains with warranty coverage and feature-loaded vehicles. Korean manufacturing has improved.

Trucks and SUVs rule – Most top brands showcase trucks and SUVs as their most popular sellers. Crossover SUVs dominate for versatility and capabilities.

Frequently Asked Questions

Q: Which automaker makes the most reliable cars?

A: Toyota and its Lexus brand consistently top reliability surveys, followed by Honda, Mazda, Hyundai and Subaru. These brands build cars that require few repairs and have outstanding dependability.

Q: Which brand has the best performance cars?

A: German brands BMW and Porsche are well known for building incredible performance cars. Brands like Audi, Mercedes and even Volvo also have powerful luxury vehicles with great driving dynamics.

Q: Which car brand offers the most value for money?

A: Toyota, Honda, Hyundai and Kia offer very good value for money. Their vehicles deliver impressive quality and reliability at relatively affordable price points compared to other brands.

Q: Which brand makes the safest cars?

A: Volvo has a reputation for safety and its newer vehicles come loaded with advanced safety tech. Subaru is also known for building safe cars with all-wheel drive capability. Many luxury brands like Mercedes and BMW also offer top safety ratings.

Q: What’s the best premium car brand?

A: German luxury brands BMW, Audi and Mercedes-Benz are considered the standard in premium vehicles, renowned for engineering, performance and prestige. Lexus also consistently tops premium brand rankings.

Before you purchase!

When purchasing your next vehicle, favoring the highly-rated brands highlighted here is a smart play. However, always test drive and research individual models thoroughly before deciding.

16 Best Car Brands in the World - International Brand Equity (IBE) (2024)

FAQs

What is the number 1 car brand in the world? ›

Car Company that Sells the Most Cars in the World

Toyota Motor Corporation (NYSE:TM) retained its title as the world's top-selling automaker in 2022. The company reported sales of over 10 million vehicles worldwide in 2022.

What is the best quality car brand in the world? ›

When conducting our analysis to rank the best car brands, we took a multidimensional approach and considered the following key factors for each manufacturer:
  • #8 Toyota. ...
  • #7 Audi. ...
  • #6 Mercedes-Benz. ...
  • #5 Tesla. ...
  • #4 Kia. ...
  • #3 BMW. ...
  • #2 Porsche. ...
  • #1 Lexus.
Oct 22, 2023

Which car company has the best build quality in the world? ›

Best car manufacturers 2023
  1. Porsche – 91.27% This is the third year in a row that Porsche has topped the Driver Power brands survey.
  2. Polestar – 90.94% ...
  3. Tesla – 90.80% ...
  4. Subaru – 90.77% ...
  5. Alfa Romeo – 90.43% ...
  6. Kia – 90.15% ...
  7. Mazda – 89.93% ...
  8. Lexus – 89.71% ...

Which car is No 1 in America? ›

The top selling vehicle in the US is the Ford F-150 with 750,789 units sold in 2023. The best-selling cars (as in, a traditional sedan), is the Toyota Camry with 290,649 units sold in 2023. What Are The Three Most Sold Cars Of All Time?

What are the top 3 car brands? ›

United States. General Motors, the Ford Motor Company and Chrysler are often referred to as the Big Three, although Chrysler has been surpassed as the third-largest U.S. automaker by Toyota of America.

What is the #1 most reliable car? ›

Lexus ranks highest overall in vehicle dependability for a second consecutive year, with a score of 135 PP100. Among premium brands, Porsche (175 PP100) ranks second and BMW (190 PP100) ranks third. Toyota ranks highest in the mass market segment, with a score of 147 PP100.

What car has the least problems? ›

9 of the most reliable cars
  1. 2024 Kia Forte (Top-rated compact car) ...
  2. 2024 Kia K5 (Top-rated midsize car) ...
  3. 2022 Toyota C-HR (Top-rated small SUV) ...
  4. 2024 Kia Sportage (Top-rated compact SUV) ...
  5. 2024 Chevrolet Blazer (Top-rated midsize SUV) ...
  6. 2023 Chevrolet Tahoe (Top-rated large SUV) ...
  7. 2024 Toyota Sienna (Top-rated minivan)
Jan 2, 2024

Which car brand lasts the longest? ›

Longest-lasting cars
  • Toyota Camry, 20.4%
  • Toyota Matrix, 16.7%
  • Subaru Legacy, 16.2%
  • Lexus GS 300, 15.9%
  • Acura RL, 14.9%
  • Honda Civic, 14.7%
  • Volkswagen Golf, 14.2%
  • Volkswagen Jetta, 11.7%
Jun 15, 2023

Which is the no. 1 safest car in the world? ›

The world's safest cars
  • Kia Sportage. ...
  • Mitsubishi Outlander. ...
  • Tesla Model Y. ...
  • Mercedes-Benz C-Class. ...
  • Honda Civic. ...
  • Toyota Kluger/Highlander. ...
  • BYD Atto 3. ...
  • Hyundai Tucson. The Hyundai Tucson medium SUV scored five stars across ANCAP (2021), Euro NCAP (2021) and NHTSA (2021).
Mar 7, 2024

Who builds the most reliable car? ›

Some other most reliable brands in the U.S. are Subaru, Mazda, Porsche, BMW, and Kia in that order. Let's take a look at these in detail. The son has dethroned the father from the top of the reliability rankings. Luxury brand Lexus gets ranked first, with models like the 2023 Lexus GX proving to be the most reliable.

Which car makes the best engine? ›

Here are five car brands that have the most reliable engines:
  1. Toyota.
  2. Honda. ...
  3. Lexus. ...
  4. Chevrolet. ...
  5. Ford. It's become second nature to say the most reliable cars on the market come from Japan and to a lesser extent, South Korea. ...
Jun 15, 2024

What's the best car ever made? ›

Top 10 Greatest Cars of All Time
  • Benz Motorwagen. ...
  • Waverly Electric. ...
  • Ford Model T. ...
  • VW Beetle. ...
  • Cord L-29. ...
  • Ford 150 Pickup Truck. ...
  • Oldsmobile F-88. ...
  • BMC Mini.

Which car is best value for money? ›

Engine Displacement
  • 7.8. HondaAmaze. Petrol. ...
  • Newly Launched. MahindraXUV 3XO. Petrol, Diesel. ...
  • 8.3. Maruti SuzukiFronx. Petrol, CNG. ...
  • Newly Launched. ToyotaUrban Cruiser Taisor. Petrol, CNG. ...
  • MahindraBolero Pik-Up. Diesel, CNG. 17.20 KM/L. ...
  • 8.3. HyundaiVenue. Petrol, Diesel. ...
  • 8.4. TataTiago EV. Electric. ...
  • 8.4. MahindraXUV300. Petrol, Diesel.

What is the #1 selling car brand? ›

The Global Auto Brands Ranking

The Japanese Toyota is still the best selling Brand and has been for the past 10 years, selling 2.9 million vehicles up to April 2024, a 0.9% year-on-year loss.

Who is the top 1 car? ›

Top 10 Cars in the World
Name of the carTop SpeedPower
Hennessey Venom GT435.31 kmh/270.8 mph1244 bhp
Koenigsegg Jesko Absolut483 kmh/300 mph1280 bhp
SSC Tuatara508.73 kmh/316.11 mph1750 bhp
Bugatti Chiron Super Sport 300+482.80 kmh/300 mph1577 bhp
6 more rows

Who is the richest car brand? ›

Most valuable automotive brands worldwide by brand value 2024. The Tesla marque was ranked as the world's most valuable car brand in 2024, with a brand value of roughly 71.9 billion U.S. dollars. Toyota, 2020's leader, is now the runner-up, followed by BMW.

Which is the number 1 car market in the world? ›

China is the largest automobile market worldwide, both in terms of demand and supply.

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